Other industries embraced the world of analytics and deep customer insights to drive engagement and conversion long ago. Unfortunately, the pharmaceutical industry has been missing out due to strict regulations and cautious brand managers. Now, as technologies have improved, it’s all achievable within HIPAA and other regulatory guidelines due to the ability to understand customer behavior at an anonymous level whether it is HCP or DTC oriented marketing. As a result, the industry is beginning to truly embrace the world of analytics. And, media is at the forefront of uncovering those key data points to drive greater customer engagement.
In this white paper, I explain just how media is able to provide incredible levels of detail and insight while remaining HIPPA compliant so that pharma brands can connect with their target audience on a truly personal basis.
Read Media Data & Analytics: The Keystone to Pharma Engagement Strategy to learn more.