Healix president, Jeffery D. Erb, authored a piece featured in PM360 on how data and analytics are changing the way pharmaceutical marketers approach engagement strategy.
Jeff Erb sat down with Ad Club of New York to discuss innovation, creativity and what’s coming next in the pharma industry. See the conversation here:
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), announced today the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in New York, NY, and Princeton, NJ, with affiliates in EMEA and APAC regions.