Other industries embraced the world of analytics and deep customer insights to drive engagement and conversion long ago. Unfortunately, the pharmaceutical industry has been missing out due to strict regulations and cautious brand managers. Now, as technologies have improved, it’s all achievable within HIPAA and other regulatory guidelines due to the ability to understand customer behavior at an anonymous level whether it is HCP or DTC oriented marketing. As a result, the industry is beginning to truly embrace the world of analytics. And, media is at the forefront of uncovering those key data points to drive greater customer engagement.
In this white paper, I explain just how media is able to provide incredible levels of detail and insight while remaining HIPPA compliant so that pharma brands can connect with their target audience on a truly personal basis.
Read Media Data & Analytics: The Keystone to Pharma Engagement Strategy to learn more.
Lauren LaCorazza, Media Planning and Strategy Supervisor, was named a 2017 Cynopsis Media Rising Star. Cynopsis Media’s Rising Star program honors stand-out performers, innovators and emerging leaders in the media industry. They may be 30 years old or younger, but with their passion, talent and creativity, they are paving the way to the future.
One of the many reasons Lauren was bestowed with this honor is her natural ability to cultivate strong relationships. She genuinely cares about the growth and success of those around her. Lauren continually works with more junior staff, even those not on her direct team — not because someone told her to but because she wants to see them excel.
She truly wants her clie
nts to succeed as well. She will do everything in her power to ensure it happens. Not just for the account as a whole, but for the individuals she works with on the client side.
When asked to describe Lauren, her colleagues use words like “mentor,” “collaborative” and “forward-thinking.”
Lauren, along with the other recipients, will be recognized at an awards ceremony on September 15th. Click here to see all of this year’s Rising Star honorees.
Healix president, Jeffery D. Erb, authored a piece featured in PM360 on how data and analytics are changing the way pharmaceutical marketers approach engagement strategy.
Jeff Erb sat down with Ad Club of New York to discuss innovation, creativity and what’s coming next in the pharma industry. See the conversation here:
Top Talks on Pharma: Jeffrey D. Erb, President, Healix
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), announced today the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in New York, NY, and Princeton, NJ, with affiliates in EMEA and APAC regions.