WE UNDERSTAND WHAT MAKES PEOPLE HUMAN AND HOW THEY REACT TO THEIR ENVIRONMENT…



… AND IT’S MORE THAN THEIR DEMOGRAPHIC, THEIR CONDITION OR THEIR PROFESSION.

With over $37 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is a global healthcare media agency with unparalleled buying power, preferred rates and a proven track record for success that provides innovative media solutions targeting healthcare professionals, patients or consumers.

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Who We Are

We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see.

Jeff Erb

JEFFREY D. ERB

President
Laurie Larson

LAURIE LARSON

SVP, Group Director, Media
Michael Baliber

MICHAEL BALIBER

SVP, Director of Digital Innovation, Digital Media
Ben Assor

BENJAMIN ASSOR

SVP, Strategy

PETER DUFFY

Growth Director

OUR PERSPECTIVE

A UNIQUE INDUSTRY

Every brand has a unique lifecycle, every person has a unique way of looking at their world and every patient is on a unique path to treatment.

MEDIA

Individual media tactics don’t drive sales, they drive other points of media engagement and they drive research. EVERYONE is mobile.

ENGAGEMENT

Today’s ecosystem is about helping brands connect with people and engage meaningfully. We utilize paid and earned media to create individual relationships that result in significant ROI.

AUDIENCE

We look at target audiences as INDIVIDUAL PEOPLE not as demographics or professions. Physicians and Consumers are… at the end of the day… ALL people… looking for answers.

EVERY BRAND IS UNIQUE

Different medications have different priorities based upon where they are in the lifecycle.

LAUNCH – GROW – MAINTAIN

Use of engagement points is different based upon priorities. Approach to managing those points is the same:

STRATEGIC PLANNING

INSIGHTS
ANALYTICS
CAPTURE AWARENESS

DIGITAL
PROGRAMMATIC
TELEVISION
RADIO
PRINT
OOH
ACCESS TO THERAPEUTIC INFO

SEO
PAID SEARCH
MOBILE
PROGRAMMATIC
RETARGETING

ENGAGEMENT

SOCIAL
CONTENT
COMMUNITY
MANAGEMENT
PAID SOCIAL
MOBILE

CONVERSION

ANALYTICS

REAL-TIME ADJUSTMENTS BASED UPON RESPONSE AND BEHAVIOR

What We Do

INTRODUCE

RESONATE

REFINE

Focused exclusively on the healthcare space working with the likes of Merck, Teva and Takeda, we know that when we put our focus on our clients’ goals, we achieve ours too. We don’t wait for our clients to tell us what they need, as we anticipate their needs and ensure those needs are met. We’ve made a business asset out of our ability to identify, vet and integrate time and cost-saving technologies and processes that keep our clients flexible and adaptive, working with us because they love the results, not because we’ve tied them to our proprietary tools.

How We Do It



INNOVATION

Status quo is not in our vocabulary. We constantly look for ways to adjust our thinking and that of our clients to break down barriers and expand the reach of our clients’ brands. Constant innovation is at the heart of everything we do.



PHARMA-SPECIFIC PLANNING TOOL

Healix’s proprietary tool, DNA, is a life sciences calibrated planning tool that measures the psychological and emotional drivers behind certain practices of medicine. DNA combines qualitative human psychology and quantitative data to go beyond the who, what, when, where and how people engage and get to the why they do.

Learn more about DNA


HEALTHCARE EXPERTISE

As part of the IPG Mediabrands family, we have best-in-class processes and tools at our disposal. But, we don’t stop there. We assembled a team of healthcare media experts who continue to stay on top of the pulse of the industry. We eat, breath and sleep healthcare.

HOW WE DELIVER

Unparalleled buying power and preferred rates over $37 billion in global marketplace clout.
Top 3 spender in North America.

POWERED BY

INNOVATIVE TOOLS

MAGNA Programmatic

IPG Trading Desk and Programmatic buying solution.

Proprietary Life Sciences Planning Tools

Analyze emotional and scientific input Quantitative data mixed with qualitative data. Purchase path custom analysis.

IPG Preferred Rates

IPG Procurement negotiates preferred rates for ad serving and other digital services.

Media Lab & Virtual Lab

Stay abreast of the newest innovations and technologies.

Marketing Intelligence

Mediabrands Health invests $4M + annually. Access to proprietary IPG and Mediabrands research.

Audience Measurement Platform

Proprietary datastack used to drive consumer insights.

Clients

Insights

News & Thought Leadership


Twitter Feed


What Makes Us, Us.

Our culture IS our team. We are positive and collaborative, and we work together to support the needs of all employees, regardless of where they are working. We are effective and productive, whether we work in New York, or Princeton, or San Francisco, or Atlanta, etc. or even internationally!

WE ARE NIMBLE! WE CAN THINK ON OUR FEET… IN A SUIT OR IN PAJAMAS!

OUR COMMUNITY

Since we are health-centric, we are invested in the health of our community. Both health of our internal organization and the larger communities we are part of.

We have an engaged employee base that enjoys not only working together but spending time together outside the office at both social and philanthropic activities. Healix has a very active philanthropy committee that supports ongoing and annual projects to help improve the lives of those around us. From local causes like food banks to global causes like disease research.

Healix Honored with Humanitarian Award

WORK WITH US

Come join the Healix team! We are looking for Associates, Media Planners, Supervisors and Account Directors. Click on the link below to reach out and join a winning team!

See Inside Healix

Culture of Giving

Open Roles

Contact Us

Headquarters:
100 West 33rd St.
New York, NY 10001

+1 646-609-9966
info@healixglobal.com

DON’T BE SHY. SAY HELLO!

Whether you want to understand our capabilities, are looking for an understanding of the innovations in healthcare media, or are looking to join our team, we’d love to hear from you!

We’re a collaborative team with open access to senior leadership. Send us a note!

Your message was sent, thank you!

Our Locations


HEADQUARTERS:

100 West 33rd St.
New York, NY 10001

SATELLITE LOCATION:

105 Carnegie Center
Princeton, NJ 08540

Regional Representation in Over 100 Global Markets


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