With over $37 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is a global healthcare media agency with unparalleled buying power, preferred rates and a proven track record for success that provides innovative media solutions targeting healthcare professionals, patients or consumers.
We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see.
Every brand has a unique lifecycle, every person has a unique way of looking at their world and every patient is on a unique path to treatment.
Individual media tactics don’t drive sales, they drive other points of media engagement and they drive research. EVERYONE is mobile.
Today’s ecosystem is about helping brands connect with people and engage meaningfully. We utilize paid and earned media to create individual relationships that result in significant ROI.
We look at target audiences as INDIVIDUAL PEOPLE not as demographics or professions. Physicians and Consumers are… at the end of the day… ALL people… looking for answers.
Different medications have different priorities based upon where they are in the lifecycle.
Use of engagement points is different based upon priorities. Approach to managing those points is the same:
Focused exclusively on the healthcare space working with the likes of Merck, Teva and Takeda, we know that when we put our focus on our clients’ goals, we achieve ours too. We don’t wait for our clients to tell us what they need, as we anticipate their needs and ensure those needs are met. We’ve made a business asset out of our ability to identify, vet and integrate time and cost-saving technologies and processes that keep our clients flexible and adaptive, working with us because they love the results, not because we’ve tied them to our proprietary tools.
Status quo is not in our vocabulary. We constantly look for ways to adjust our thinking and that of our clients to break down barriers and expand the reach of our clients’ brands. Constant innovation is at the heart of everything we do.
PHARMA-SPECIFIC PLANNING TOOL
Healix’s proprietary tool, DNA, is a life sciences calibrated planning tool that measures the psychological and emotional drivers behind certain practices of medicine. DNA combines qualitative human psychology and quantitative data to go beyond the who, what, when, where and how people engage and get to the why they do.Learn more about DNA
As part of the IPG Mediabrands family, we have best-in-class processes and tools at our disposal. But, we don’t stop there. We assembled a team of healthcare media experts who continue to stay on top of the pulse of the industry. We eat, breath and sleep healthcare.
Unparalleled buying power and preferred rates over $37 billion in global marketplace clout.
Top 3 spender in North America.
IPG Trading Desk and Programmatic buying solution.
Analyze emotional and scientific input Quantitative data mixed with qualitative data. Purchase path custom analysis.
IPG Procurement negotiates preferred rates for ad serving and other digital services.
Stay abreast of the newest innovations and technologies.
Mediabrands Health invests $4M + annually. Access to proprietary IPG and Mediabrands research.
Proprietary datastack used to drive consumer insights.
Healix is honored to be named Humanitarian Organization of the Year by Healthcare Marketers Exchange. Giving back is ingrained in the culture at Healix, IPG
Pharmaceutical companies spend approximately $10 billion globally in media expenditures each year to engage with physicians and consumers, and yet the experience that they are
Healix Launches Global Pharma Media Planning Tool New York, NY: Healix, the healthcare focused media agency from IPG Mediabrands, announces the launch of DNA, a
Other industries embraced the world of analytics and deep customer insights to drive engagement and conversion long ago. Unfortunately, the pharmaceutical industry has been missing
Lauren LaCorazza, Media Planning and Strategy Supervisor, was named a 2017 Cynopsis Media Rising Star. Cynopsis Media’s Rising Star program honors stand-out performers, innovators and emerging leaders in the
Healix president, Jeffery D. Erb, authored a piece featured in PM360 on how data and analytics are changing the way pharmaceutical marketers approach engagement strategy.
Jeff Erb sat down with Ad Club of New York to discuss innovation, creativity and what’s coming next in the pharma industry. See the conversation
Our culture IS our team. We are positive and collaborative, and we work together to support the needs of all employees, regardless of where they are working. We are effective and productive, whether we work in New York, or Princeton, or San Francisco, or Atlanta, etc. or even internationally!
Since we are health-centric, we are invested in the health of our community. Both health of our internal organization and the larger communities we are part of.
We have an engaged employee base that enjoys not only working together but spending time together outside the office at both social and philanthropic activities. Healix has a very active philanthropy committee that supports ongoing and annual projects to help improve the lives of those around us. From local causes like food banks to global causes like disease research.
100 West 33rd St.
New York, NY 10001
Whether you want to understand our capabilities, are looking for an understanding of the innovations in healthcare media, or are looking to join our team, we’d love to hear from you!
We’re a collaborative team with open access to senior leadership. Send us a note!
100 West 33rd St.
New York, NY 10001
105 Carnegie Center
Princeton, NJ 08540
Regional Representation in Over 100 Global Markets